14th Jan 2013

Gaming To Unlock Real-World Giving Opportunities


Slated to launch in spring 2013, Half the Sky Movement: The Game lets players unlock real-life donations that help women around the world.

As players progress through the Facebook game, each new challenge offers the ability to contribute directly to seven partner organizations — Fistula FoundationGEMSHeifer InternationalONERoom to Read, the United Nations Foundation and World Vision

Each real-life giving opportunity unlocked in the game relates directly to an action taken by Radhika, the game’s main character. The stories behind the challenges reflect the issues that our partner organizations are working towards solving each day.

Helping Out in the Real World

The first quest in the game, for example, is to figure out how Radhika can earn enough money to take her sick child, Viveka, to the doctor before the illness gets out of hand. Upon completing the challenge, the player unlocks the opportunity to donate to the UN Foundation’s Shot@Life campaign, which aims to educate, connect and empower Americans to champion vaccines as one of the most cost-effective ways to save the lives of children in developing countries. 


As the player advances through the game, Radhika is empowered to take actions to better her life, her family, and her community. She joins a women’s empowerment group, and works with her peers to attain a small loan that enables them to start a livestock business. After Radhika has successfully completed the quest to procure a virtual goat, the player is then given the opportunity to donate a real goat to someone in need through the game’s partnership with Heifer International. Again, creating real world impact.

Giving Back by Gaming, Without Opening Your Wallet


There are ample opportunities for gamers to donate to the game’s seven partner organizations throughout the game, but players don’t have to open their wallets to give back.

In addition to these individual donation opportunities, Johnson & Johnson and Pearson Foundation have committed $500,000 that will be unlocked by players’ actions. Half of this donation comes from the Pearson Foundation’s WeGiveBooks.org and will provide funding for Room to Read. The other half has been provided by Johnson & Johnson, continuing a decade of corporate support for The Fistula Foundation and their work to heal women with obstetric fistula in Asia and Africa.

Each gamer can keep track of his or her progress towards unlocking one of these sponsor gifts by using the game’s “Help Meter,” which measures the points a player has collected. Once a player reaches high enough, he or she triggers a gift from a sponsor, simply by playing.

Help Us Test the Game

We’re looking for beta testers to help us improve the game before its launch this spring. If you’re interested in helping smooth out the bumps for a social game that will eventually reach millions of players and help women all over the world in the meantime, let us know!

To request an invite to beta test the game, email Community Manager Lisa Pastor at lisa@halfthegame.org.

While you’re at it, find us on Twitter and Facebook to stay connected!

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